Saturday, June 9, 2012

Tips For Catching The Social Media Wave

Tips For Catching The Social Media Wave


by Lou Perniciaro


Social networking sites like Twitter and Facebook started as a way for people to connect with family and friends. Today there are still people who use it solely for those purposes, but many are taking advantage of social networking as a marketing tool with unprecedented reach. You will be able to more effectively use these tools to grow your business with the advice presented here.

Look at your competitors' social network pages. What topics are they touching on? What content are they sharing? What is being re-shared by their followers? Is the page formatted in a certain way? Use their pages as a model as to how you should set up your own page, but keep in mind that you will have to do something just a little bit different to set you apart from all the other pages.

You want the content you post to be easily passed on by your subscribers to their network of friends. Consider putting a Facebook share icon on top of each one of your posts. You will see an noticeable improvement in your marketing efforts if you do this.

YouTube can make a great launchpad for your business's other online presences. Many, many people love YouTube and visit the site regularly. Set up your profile in a manner which presents the viewer with the content they seek. Provide users with solid information about your products and business. Also be sure to include links to your business' Internet site in your profile, as well as in the videos you submit.

Use the time before your official launch to experiment with various techniques and media before actually attempting them on your official profile. Even after your launch, it is a good idea to run tests elsewhere until you have reached the desired effect. This will stop you from uploading media that could offend people and ruin your business reputation.

You may notice that commercial pages on social media sites often feature ads with visually striking and even altered pictures. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers' attention. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.

If you want to help your odds of having your site discovered by random viewers, videos uploaded onto YouTube that contain keywords specific to you will help this goal. Search engines quite often list videos first when showing search results. Your website may not be the top one listed on keywords, but your video could get you up there. Your video description should include a valid link to your blog or website.

Social media can be extremely valuable; all it takes is the right state of mind and the correct knowledge regarding its use. The major social networks boast hundreds of millions of accounts, and advertising your business's products and services on these platforms allows you to sell things to each and every one of those people. You should now know how you can use social media websites to market your product or service effectively. Take a look at some social media sites and begin your new marketing campaign.




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